Exploring the Potential of Metaverse Platforms in Real Estate Transactions

Abstract

COVID-19 has posed significant challenges to face-to-face sales of apartments and requires innovative solutions. In order to solve this problem, this paper proposes a model of a metaverse apartment sales promotion system. The proposed system utilizes the Zep metaverse platform to provide customers with virtual model houses and comprehensive real estate information. It provides various views, including satellite maps and 360° video, allowing customers to remotely explore the location of their apartments. Customers can explore the interior of the apartment via avatar, access 2D drawings and immersive 360° 3D videos. In addition, detailed sales conditions can be conveniently checked through a YouTube link, and customer convenience has been enhanced through online consultation with a sales agent. The proposed system aims to enhance the apartment buying and selling process by providing an immersive and convenient metaverse experience.