A Study on the Factors Influencing the Unorganised Retailers to Adopt Upi Payment System in Thoothukudi District

Abstract

Smartphones and the internet have become necessities in the twenty-first century. Notably, technology-driven payment systems will be prevalent in the future; as such, mobile payment systems represent the next big thing in this field. India is witnessing the dawn of a new era of digital currencies as a result of this liquidity shortage. A lot of industry participants have entered the digital payment space and created apps in order to take advantage of fresh opportunities and make enormous profits. The number of people using mobile wallets has increased dramatically. Among the businesses that seized the chance were Paytm, Google Pay, and Phone Pay. The company's extensive marketing plan was successful in reaching even minor merchants, such tea and ice cream vendors, who were picked to serve as the customer's point of contact when they need a cashless payment option. The elements impacting consumers' acceptance or adoption of the mobile payments system are highlighted in this study. With the use of the UPI , this study aims to investigate factors that influence unorganized retailer to adopt UPI . Data collection was done by creating a questionnaire with Google Forms, which was then sent to the intended respondents by email and WhatsApp. 40 replies were gathered and examined for this study prior to thoothukudi  district.