Maximizing Roi in Digital Advertising Through Advanced Data Engineering Techniques

Abstract

In this report the exploration of the applications of the advanced data engineering methods for enhancement of the Return on Investment (ROI) is used in the digital advertising sector. It analyzes the effects of the data engineering for the optimization of the advertising strategies, and it also helps to improve the target precisions and increases the effectiveness of the campaigns. This report discusses the methodology applied for the integration of the data, for processing and analysis of the data that helps to highlight the main advantages of using the very sophisticated data engineering techniques for achieving the much better outcomes in regards to the digital advertising sector. This research study also addresses the challenges faced in regards to the data quality that affects the integration of the systems and the privacy concerns. Hence in all in all, this report emphasizes the main effectiveness of advanced digital engineering leveraging its importances for the maximization of  the ROI and it also focuses on the facts that are  recommended for the practical implementations and further research.