Customer Perception About Advertisements of Nestle India LTD with Special Reference to Tirunelveli District

Abstract

This research paper examines customer perceptions of Nestle India Ltd.'s advertisements, with a specific focus on the Tirunelveli district. The study aims to assess the overall liking levels of these advertisements and the influence of celebrities featured in them. By employing a mixed-methods approach, combining quantitative surveys and qualitative interviews, data were collected from a representative sample of Tirunelveli's population. The findings reveal that the liking level of Nestle’s advertisements is generally high, with significant appreciation for the quality and creativity of the ads. However, the inclusion of celebrities plays a crucial role in shaping consumer perceptions, with celebrity endorsements significantly enhancing advertisement appeal and credibility. The study also highlights demographic variations in responses, indicating that younger consumers and women are particularly influenced by celebrity endorsements. These insights can help Nestle India Ltd. refine their advertising strategies, leveraging celebrity influence to strengthen brand connection and market presence in the Tirunelveli district.