BALACHANDAR PAULRAJ. Maximizing Roi in Digital Advertising Through Advanced Data Engineering Techniques. International Journal on Recent and Innovation Trends in Computing and Communication, [S. l.], v. 11, n. 11, p. 1701–1711, 2023. Disponível em: https://www.ijritcc.org/index.php/ijritcc/article/view/11198. Acesso em: 13 sep. 2025.