SHAH, D. Impact of AI & AR on Consumer Perceptions of Various Firms: An Analysis. International Journal on Recent and Innovation Trends in Computing and Communication, [S. l.], v. 11, n. 2, p. 249–261, 2023. DOI: 10.17762/ijritcc.v11i2.11096. Disponível em: https://www.ijritcc.org/index.php/ijritcc/article/view/11096. Acesso em: 6 oct. 2025.